Home's superclub concept was developed by one of the UK's foremost dance venue operators who had pioneered the synergy of music, design, audio-visual technology and catering to create unique sensory and entertainment environments. Home was located in a renovated 9-storey Art Deco office building, No. 1 Leicester Square, in London's West End. The multi million pound venture contained 3 dance clubs, a member's bar and restaurant together with a state of the art externally located audio visual screen for the display of digital art. The floor plate of each of the 9 levels was around 350m² and this apparent restriction enabled Big Beat Design and Nicoll Russell Studios to create a whole series of modest dance areas of differing character and moods.